Sometimes you want to know how a whole strategie works on your customers.
For example you want to know how #popups work globally on your site and how they influence your conversion rates.
With tags your can create stategies or groupings for multiple experiments.
By adding hashtags into your experiment description you can easily categorize them into tags.
All the tags you have created using your experiment descriptions are accessible as an overview. Like this you can instantly access one and have a report for it.